In an exclusive relationship with SAC Inc., owner and operator of the Official NASCAR Members Club, BrandAdventure is helping automotive aftermarket companies market directly to a database of 3.8 million NASCAR fans, including 1.5 million with deliverable e-mail addresses.
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Marketing: Reach Millions of NASCAR Fans Directly
Competitor: NetCom Unveils New Electronic Catalog System for Auto Industry
LAVAL, Quebec — Canadian firm NetCom has launched a new electronic catalog system covering all of the major auto parts brands sold in North America.
NetCom Chronos is actually the third generation of an electronic catalog system exclusively dedicated to auto parts. New system upgrades are the result of recommendations submitted by users over the past eight years. Redesigned as a Web-based application (no installation or CD-ROM required), NetCom Chronos will continually be upgraded over the coming months.
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