Here you'll find some tasty snippets for your brain to feast on regarding startups, technology and design.

Market: SourceBooks (publisher) spends $3 – $7k on each iPhone app…

“Sourcebooks spends $3-$7K on each iPhone app, and does all development in-house (except coding).”via (

Posted via email from Digital Publishing Trends – Semantic Press


KiwiTech Mobile Apps for eBook Publishers

KiwiTech.comKiwiTech is a mobile app services firm and was established in January 2009 in Washington DC by the founders of Aptara (formerly TechBooks)

We are now starting up our offices in Noida (Sector 4) and are working with a variety of European clients, including Spanish publishers. Our services include developing mobile (iPhone) apps for our clients.

KiwiTech develops cutting edge e-book readers for various mobile platforms. We have two distinct e-readers, the existing “Classique Reader” and the upcoming “Quantum Reader”.

“The Quantum Reader will change the way people read books by making the experience more enjoyable and convenient for them,” said Anita Gupta, President of KiwiTech.  “Also, Quantum single book apps are discoverable on the iPhone plus allow the ability for publishers to enhance their content with multimedia elements.”

KiwiTech also announced that it collaborated with publisher W.W. Norton & Company to release “The Blind Side” as Quantum’s first customized single ebook application.

Gupta said Quantum represents a critical innovation for KiwiTech, because it uses the ePub format to display text on smartphones.

Quantum allows users to:

  • Use a skimming feature to skip to a specific page number within an ebook
  • Adjust the font size to customize the reading experience
  • Annotate the text
  • Use multiple bookmarks within an ebook
  • Search for words or phrases
  • Use a backlit feature to enable better visibility for night reading

The firm collaborates with content providers to distribute premium content for three markets — consumers, associations, and schools – on various smartphone platforms.  KiwiTech also works with industry leaders to provide app development services.  KiwiTech currently has over 80 apps now available on different platforms (including the iPhone™ and BlackBerry Storm™) and has top 20 apps in several countries and in different languages.

Source:, Press Release (PDF)

Anita Gupta

Posted via email from Digital Publishing Trends – Semantic Press

Validation: “Book Publishers Warned to Get Moving On the Digital Revolution”

Elizabeth Weiss: “Look, this is nothing less than a revolution. This is going from an analogue world to a digital world. To think that we will reinvent ourselves once and that will be that would be an illusion, this is going to happen many, many times and the only thing that’s constant is rapid change.”

Stephen Page: “We will have 1,100 e-books available by June. Why? Because now the window has opened, we cannot pause; we cannot be slow because we can see that if we don’t make our books available, someone else will.”

Elizabeth Weiss is Academic and Digital Publishing Director at Allen & Unwin. Allen & Unwin is considered one of the leaders in digital publishing in Australia.

Stephen Page heads the literary publishing house Faber and Faber which is embracing the digital future of electronically published books. Stephen is credited with dragging Faber and Faber into the modern age. The firm has an impressive history publishing literary giants like T.S. Eliot, and novels that we’ve all read like Lord of the Flies.

Posted via web from Digital Publishing Trends – Semantic Press

Competition: PubFactory, Digital Publishing Platform

PubFactory is a digital publishing platform that emerges from iFactory’s many years of solving their clients’ pressing Web publishing demands, alongside iFactory’s habit of throwing in a few extra-demanding capabilities of their own.  They’ve taken what they’ve figured out and rationalized the process into a platform, and the platform is impressive.

PubFactory is content online publishing platform “built from the ground up to support books, reference works, and journals in a variety of XML formats, with full support for PDF, images, and other rich media.”  Sounds, good, but not unique, right?  Here’s what I really like hearing about: “…management tools for librarians and administrators, and a full suite of back-end controls for publishers to control their content and manage relationships with their customers.

The range of options that are oriented to a publisher’s customers is impressive, and includes such things as flexible ecommerce, access models, social media, analytical metrics, to name the big ones, and the flexibility in publishing control is also smart, with strong search and browsing, DOI and various library-specific support, customization, and, basically, push-button PDF and ePUB creation.

The biggest surprise about PubFactory, however, is its sheer scalability. Using PubFactory, and slated for release in late spring 2010, Oxford Dictionaries Online (part of Oxford University Press) will present modern English dictionaries, thesauruses, and usage guides. Not exactly a chapbook.
33 Farnsworth Street
Boston MA, 02210

Posted via web from Digital Publishing Trends – Semantic Press

Report: “Lessons for Digital Marketers… What Marketing Professionals Can Learn from the Worlds Leading Publishers”

Gilbane-Beacon-DigitalMarketing-Nstein-11-09.pdf (573 KB)
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From the introduction:

". . .  Internet marketing will increase at the expense of traditional advertising, which is predicted to decline. This means that digital marketers will clearly be challenged to bring in the lion’s share of new customers and revenues. . . . 

"Gilbane believes that digital marketing managers can learn a great deal about leveraging content assets by drawing on the experiences of other content-rich organizations. One of the best candidate industries for lessons learned is the publishing industry. Challenges faced by CMOs and publishers are very similar: content closely tied to revenue streams, large volumes of diverse content types, rapidly evolving expectations regarding personalized content and interactivity, and requirement for frictionless publishing in order to meet the need for content immediacy. "

The paper is available for download now, along with a recording of the companion webinar. The paper was also distributed at Gilbane Boston conference.

By Mary Laplante
Date: 11-2009

Posted via email from Digital Publishing Trends – Semantic Press

Report: “Digital Platforms and Technologies for Publishers: Implementations Beyond eBook”

Gilbane-Beyond-eBook-May-09.pdf (2412 KB)
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By Steve Paxhia & Bill Trippe

Posted via email from Digital Publishing Trends – Semantic Press

iPad App Store Pricing Strategy?

With the impending release of the iPad, developers are starting to talk about increasing the price point of apps.  With the added real estate available on the iPad, there is an opportunity to pack in more features that can deliver desktop quality applications to the iPad.  This of course will affect pricing across the board, especially for interactive applications.

Building an iPhone app for conference attendees? Take a look at the NBC Olympics iPhone app for inspiration


Are there any conference mobile apps out there?

Maybe I need to develop an app for conferences… hmm..

Here’s the inspiration:

The NBC Olympics iPhone app is a well thought out application that combines schedule information, news, highlights, scores and has social integration with push notification.  With all the features packed in, you can easily see how this app can complement your Winter Olympic experience.   It’s also good example of what I view as a powerful mobile conference app… one that complements your experience and helps you navigate the maze of options.

The Math on Evernote

logo.evernoteIt’s rare to get a glimpse at the financial numbers behind tech start-ups; especially, if they are VC-funded with a total $25m raised over the past few years.

Evernote’s CEO Phil Libin exchanged an email dialogue with Tod Sattersten, in a recent interview, which provides a peek at their math and subscriber base.

iPhone emulator on Windows – Phonegap

I know we occasionally get the question here, “I don’t have a mac, but want to build iPhone apps.” I was poking around the net and found these two solutions.  The first actually mentions that it works with PhoneGap.  I don’t think this will get you beyond the “You need a Mac to build/publish/test in the wild”, but it should get you a little closer.

The second one was actually the 1st I found and am not sure how compatible it is with PhoneGap, but should at the least be good enough to test layout.

Posted via web from tzmartin’s posterous