I just came across a search result page on Google and noticed this new snippet…
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Heilmeier’s Catechism
Just a reminder to the startup community to think about Heilmeier’s catechism when creating products or solutions.
George H. Heilmeier is credited for asking a set of very basic questions that anyone proposing a research project or product development effort should be able to answer.
D + B School
“Design + Business” is a school of thought that hits at the heart of an identity crisis that I have personally struggled with: should I design or should I study finance/revenue and build a business. I find my self struggling to balance between the two as I work on startups, solve problems, build apps or productize ideas. Form vs function is often conflicting in my mind…
At Fred’s Ranch
In late 2010 I had the pleasure of starting a company with a friend in California. During my time there, I stayed at Fred’s ranch while we both worked on a new startup called Needly. Fred’s ranch is a beautiful backdrop to the countless hours we invested in brainstorming, whiteboarding and problem solving.
The Math on Evernote
It’s rare to get a glimpse at the financial numbers behind tech start-ups; especially, if they are VC-funded with a total $25m raised over the past few years.
Evernote’s CEO Phil Libin exchanged an email dialogue with Tod Sattersten, in a recent interview, which provides a peek at their math and subscriber base.

