In an exclusive relationship with SAC Inc., owner and operator of the Official NASCAR Members Club, BrandAdventure is helping automotive aftermarket companies market directly to a database of 3.8 million NASCAR fans, including 1.5 million with deliverable e-mail addresses.

The ability to leverage these NASCAR fans can be broken down by more than 80 demographic factors to be most cost-effective and focused. BrandAdventure can assist in designing a test campaign that monitors campaign ROI utilizing rigid multi-variable test and control methodology to ensure the efficient and effective use of a client’s marketing spend. A typical test campaign can cost as little as $5,000 to $10,000 and can be supplemented with a social media platform.

For more information about BrandAdventure, call 704-335-0090 or contact Steve Boguski at sboguski@brandadventure.com.