Gilbane-Beacon-DigitalMarketing-Nstein-11-09.pdf (573 KB)
View this on posterous
From the introduction:
". . . Internet marketing will increase at the expense of traditional advertising, which is predicted to decline. This means that digital marketers will clearly be challenged to bring in the lion’s share of new customers and revenues. . . .
"Gilbane believes that digital marketing managers can learn a great deal about leveraging content assets by drawing on the experiences of other content-rich organizations. One of the best candidate industries for lessons learned is the publishing industry. Challenges faced by CMOs and publishers are very similar: content closely tied to revenue streams, large volumes of diverse content types, rapidly evolving expectations regarding personalized content and interactivity, and requirement for frictionless publishing in order to meet the need for content immediacy. "
The paper is available for download now, along with a recording of the companion webinar. The paper was also distributed at Gilbane Boston conference.
Posted via email from Digital Publishing Trends – Semantic Press
